Job Duties

• •
Be in charge of ASO of various apps and games.

• •
Analyze the current state of ASO and define a strategy to maximize organic user acquisition.

• •
Execute the ASO strategy in multiple languages working with different teams - keywords, description, title, screenshots, etc.

• •
Optimize conversion rate on the store listing page with experiments and try to maximize the same.

• •
Monitor and track rankings and conversion rates using ASO tools.

• •
Always be on the lookout to increase downloads with improvements and new ideas.

• •
Be up to date with the latest ASO tips, tricks, hacks and news.

• •
Perform keyword research for Apps to optimize existing listing, uncover new opportunities, and expand the keyword set.

• •
Optimizing Apps on both Play Store and App Store and improving rankings for app keywords both on Play Store and App Store.

• •
Improve App organic traffic and Analyze click to install and uninstall rate for the apps.

Key Requirements

• •
Minimum 2-4 years of experience with ASO in a game/app with million+ installs.

• •
Excellent analytical and reporting skills.

• •
Enthusiasm and energy to fire up internal teams

• •
Great communication skills

• •
Creative and original thinking

• •
Proficiency with ASO tools, including Google Play Console and other external tools.

• •
Ability to work within a team and independently